Cover Letter Writing

Most job seekers can agree that a resume is a non-negotiable component of a good job-search strategy. But when it comes to cover letters, they get a little less certain. Let's discuss cover letter writing and if you need to include one or not. Is a Cover Letter Necessary? If you were to sit down Read More

How Long Should Your Resume Be?

There’s no doubt that you have probably received all kinds of conflicting information about resumes and how to market yourself in the job search. One of those “controversial” topics is about resume length. One page? Two pages? Three or more pages? While less may be more, that’s not a sure-fire Read More

Five Steps to Social Media Success

When it comes to content marketing, or marketing in general, most companies feel that they should be on social media. Primarily, they feel they should be on Facebook. And that makes sense, but it’s only effective if they really know how to reach and engage their social audience. If you’re looking Read More

How PR Can Drive Marketing

Guest post courtesy of Wendy Dessler, Outreach Manager at OutreachMama on behalf of FinemanPR.com Anything done to build relationships and improve communication with audiences is PR. This encompasses efforts online and offline. In the past, PR used ads, placements, and impressions to create the Read More

5 Tactics That Will Elevate Your LinkedIn Game

With 433 million users logging into LinkedIn on a regular basis, the site represents a veritable smorgasbord of business opportunities. If you are looking for professionals as a B2B company, maximizing your personal LinkedIn profile is going to get you further faster than working to grow your Read More