Five Steps to Social Media Success

When it comes to content marketing, or marketing in general, most companies feel that they should be on social media. Primarily, they feel they should be on Facebook. And that makes sense, but it’s only effective if they really know how to reach and engage their social audience. If you’re looking Read More

How PR Can Drive Marketing

Guest post courtesy of Wendy Dessler, Outreach Manager at OutreachMama on behalf of FinemanPR.com Anything done to build relationships and improve communication with audiences is PR. This encompasses efforts online and offline. In the past, PR used ads, placements, and impressions to create the Read More

5 Tactics That Will Elevate Your LinkedIn Game

With 433 million users logging into LinkedIn on a regular basis, the site represents a veritable smorgasbord of business opportunities. If you are looking for professionals as a B2B company, maximizing your personal LinkedIn profile is going to get you further faster than working to grow your Read More

Writing an Effective Blog Is Easy As ABC

Are you one of the many business owners who knows you should be blogging but just haven’t gotten around to it? You’re too busy, you don’t have time, you don’t know what to talk about…. The excuses are plenty. But truly, writing an effective blog is as easy as ABC—if you know what to do. A: Answer Read More

How Blogs Help Content Marketing

Although you’re undoubtedly familiar with the importance of content marketing in your overall integrated marketing strategy, have you given much thought to blogs? These gems of the marketing world are too often overlooked in lieu of website content, social media, and even public relations. But in Read More