Turn your testimonials into a marketing machine!

I'm currently reading Dan Kennedy's book "No B.S. Sales Success." I don't read a lot, but it's a great way to spend my time on the treadmill, elliptical machine, or other available cardio machine at the gym five days a week. Somehow reading keeps my mind off the not-so-exciting exercise - and Read More

Pink, rose-scented resumes?

If you've seen "Legally Blonde," you remember when the main character was applying for positions using pink, rose-scented paper for her resumes. Certainly, that made her stand out - but was it in a good way? How do you stand out among hundreds of resumes in a fiercely competitive market? I'm going Read More

Follow up to build a connection

I sometimes wonder if business owners are afraid to follow up with people they meet at networking events. It seems like so many are completely gung-ho at the event, passing out cards and saying hello to as many folks as possible, yet I only hear from about 1% of the people I meet while I’m out and Read More

Who are you on the networking scene?

As a business owner, it’s imperative to market your business. Networking is a low-cost or free way to meet movers and shakers and get the word out about your business. Naturally, there are many ways to go about networking – some good, some not so good – but the most important thing to know is what Read More

Writer’s block

var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); try { var pageTracker = Read More