Dress for Success—Even If It’s in Your Living Room

I work from home. When I started my business 10 years ago, my voice would lower a bit when I admitted that to people because it had a bit of a negative connotation to it. I even went so far as to rent an office that I never used before settling on the fact that I like having a 10-step commute from Read More

How Your Social Media Rants Are Costing You Business

Welcome to 2016, the year we lose friends due to the presidential election. Losing connections happens all the time on social media, but during election years, opinions are shared more fervently and feathers are ruffled more often. While you may think that your opinions deserve to be aired on Read More

Holiday Marketing: Turn Seasonal Customers into Year-long Profits

Your holiday marketing is surely underway at this point, but have you thought beyond the end of the year? There’s always a last-minute push to grab those holiday buyers, whether or not your products and services have a holiday theme, but what happens in January? It’s an annual question and one that Read More

Website Conversion: Content Marketing Is Key

There used to be a time when websites were nothing more than online brochures, but that’s all changed. Now, a website is your SEO engine that helps drive traffic. But what about when that traffic arrives on your site? With bounce rates skyrocketing, you need to do something to keep visitors there Read More

Why Marketing in a Different Language Is a Must

By guest blogger Jessica Kane of Bureau Translations Business marketing has changed dramatically in the past few years. Along with technological advances and the advent of social media, the opportunity to reach a global market offers tantalizing prospects. However, to reach a broader market of Read More