Why Marketing in a Different Language Is a Must

By guest blogger Jessica Kane of Bureau Translations Business marketing has changed dramatically in the past few years. Along with technological advances and the advent of social media, the opportunity to reach a global market offers tantalizing prospects. However, to reach a broader market of Read More

Blogs for Content Marketing: Why You Need Them

When it comes to content marketing, companies have all kinds of ideas as to how they should reach and engage audiences. Websites, social media, brochures, pay-per click (PPC), search engine optimization (SEO), and advertising are some of the ways that companies feel they should be reaching their Read More

Content Marketing: Are You Speaking to Customers or Guests?

“A rose by any other name would smell as sweet.” — William Shakespeare Synonyms can be tricky things, especially when we think the words mean the same thing; while in actuality, they connote very different feelings. Such is the case with the words we use for the people who patronize our businesses. Read More

What Is Content Marketing and Why Should You Care?

Content marketing is a big buzzword (okay, it’s technically a phrase) in the marketing world today, as it has been for a while. But there’s some confusion among those who are not marketers (perhaps you?) as to what content marketing really is. Is it just some fancy phrase that you should ignore as a Read More

Know Your Target Market

There’s no doubt that you’ve been asked this all-important question at some point: What’s your target market? I’m still surprised when marketers and business owners answer, “Anyone” or “Everyone.” Honestly, if anyone and everyone showed up to do business with you tomorrow, could you take care of Read More