If you’re not tooting your own horn or sharing your expertise with the world in general, you are missing a huge opportunity in your content-marketing efforts. Press releases are an excellent way to reach a lot of media outlets fast. Whether your target market is local or global, integrating press releases may be the solution to reach a larger audience.
How Press Helps Business Results
There’s quite a bit of confusion about what press releases really are. While you certainly can create a release about opening your business, adding a new product or service, or a great new client you’ve just landed, these won’t receive as much traction as a release that’s about a pressing topic that’s currently on the tips of everyone’s tongues.
Press releases can live on your website in a news section, and these are more about internal news, with the releases focused on SEO and incorporating keywords. If your goal is to distribute press releases to media outlets, however, there needs to be a sense of urgency and a universal theme that resonates with editors.
The Grammar Doctors writes ready-to-print press releases that appeal to magazine editors, journalists, and producers because they talk first about an important topic and second about your brand, product, or service. By bringing you in as the expert or solution to a broader issue, we engage the interest of the media, positioning you as the go-to expert. We’re not selling anything in press releases; we are sharing information. And that’s what makes the difference for the recipients of your press releases.