With 433 million people using LinkedIn, if you’re a business professional, you are missing a huge opportunity if you are not leveraging this amazing marketing opportunity. While social media marketing for your brand is important and smart, LinkedIn is still primarily where people connect, not where brands connect. Only people can post in groups, for example, and there’s a lot of power with that kind of direct outreach.
Just showing up to the party is no longer enough; you need to leverage your connections and be actively reaching out to your LinkedIn network. Much like our social media package for businesses, with LinkedIn Professional, we post to your personal account five days a week. But we go a step farther: We engage with your community through groups and company pages. We even start to expand your network and respond to connection requests with a strategic focus. You can expect to receive 2–4 viable leads most weeks once we begin managing your business presence.
LinkedIn Professional + Blog
Want to increase your reach in LinkedIn even more? You’ll get everything in LinkedIn Professional, plus we’ll write an original blog and post it to your account each month (or more often, if you choose). Blogs are based on your specific business and what you’re trying to rank on in LinkedIn. With consistent blogs, you are much more likely to be picked up in LinkedIn Pulse, thereby reaching an even broader audience. As a bonus, you can always cross purpose the content for your website, newsletter, and on your brand’s social media.
LinkedIn Professional Setup
If your profile is not yet 100% complete, it won’t do much good to drive people to it. The setup includes writing the entire profile, including summary. You will need to provide a high-quality headshot for the profile, but we will manage everything else. We will also coach you on how to add other components to your profile to make it more of a portfolio and really maximize our efforts. This is only available for clients who choose the LinkedIn Professional package.