Are you one of the many business owners who knows you should be blogging but just haven’t gotten around to it? You’re too busy, you don’t have time, you don’t know what to talk about…. The excuses are plenty. But truly, writing an effective blog is as easy as ABC—if you know what to do.
A: Answer Questions
One of the best places to start for blog topics is your own FAQs, or frequently asked questions. Think of your blog as a resource: It is a place to send prospective and current customers to get answers about what you do. If you’ve been in business longer than a couple of days, you no doubt have questions you’ve been asked time and again. Start there.
Answer questions with an eye toward helping, providing answers with no thought to what you’ll get in return. You are the expert. Granted, you don’t want anyone to get hurt, so if you’re in the HVAC industry, for instance, you probably don’t want to tell readers how to install an air-conditioning unit. But you could tell them how to know if it’s time to call for service.
B: Be Consistent
Writing an effective blog is contingent on it coming out regularly. This is true both for your human audience and the search engines. Google likes consistent information shared on your site when it comes to check you out. If you don’t provide content regularly, the web crawlers will start to ignore your information.
Also, adding new content regularly to your site helps your prospective customers know that you’re available and open for business. They look to your site for your knowledge and expertise; they’re seeing if they should spend time and money with you. If website visitors don’t see consistent additions to your website, they may assume you’re not focused on your business.
C: Create Engagement
Every time you write something, you should be striving for engagement. While you can’t plan for virality in digital marketing, you can plan to include the three E’s: engage, educate, and entertain. You want readers to share your blogs and brand, to let others know how helpful, knowledgeable, or even funny you are. That’s where the magic happens.
Curious how to get your blogging strategy started? The Grammar Doctors provides a free 30-minute phone consultation. Contact us at firstname.lastname@example.org or 480-518-4462.